SHOP BOYZ FULL

It’s basically like starting over with the ground work.” And if history is any indication of the future, the Shop Boyz are on their way to topping the charts once again. “We learned to stay buzzing in the clubs,” Meany says, “The same things we did the first time around, we have to do those things again. And to add fuel to the fire, the trio released a second selection called “Imma Ball” which also stirring up the streets and radio. Though “Up Thruu Dere” wasn’t necessarily intended to be marketed as a single, the level of feedback was astounding and the song is quickly became one of the most requested club records. – a popular Bankhead resident DJ, was one of the first record-breakers to launch the “Party Like A Rockstar” track, so it only made sense to bring him their new music first. “We gave it to DJ T-Rock and he started pushing it,” says Sheed. Off to a good start, Shop Boyz tested their single “Up Thruu Dere” in the clubs of Atlanta and instantly the contagious hook and high-energy instrumental were a hit. “They want a new song every few weeks.” Giving the people what they want is a must, and based on popular demand the group is back in the studio crafting their sophomore effort, an album that Meany promises to be bigger and more extreme than Rockstar Mentality. “The Shop Boyz got a lot of loyal fans that we gotta supply,” offers Fat.

SHOP BOYZ FULL

Now that the “Rockstar” phenomenon has died down, and Shop Boyz have had a chance to reflect and perfect their formula for success, things have come full circle for Meany, Sheed, and Fat. And there’s three of us, so we lean on each other a lot.”. But now we’re prepared ‘cause we know what’s coming. It was a whole new world for us – getting up early, doing promotional shows, radio stations. I ain’t have no idea how many shows we would have to do. “This business ain’t what I thought it was,” Sheed admits, “I thought you just go do shows, go on t.v., meet the girls and get some money. Creating their own lane is a creed Shop Boyz live by, and following their past triumphs, the group has embraced the experiences, both good and bad, and continue to grow as artists and businessmen. We wanted to create our own lane, not follow somebody else’s path.”. We was trying to survive and make it so we make fun music. “We come from Bowen Homes projects so we don’t got nothing to prove. “We really don’t talk about drugs and stuff,” Sheed says. “Our sound is different,” Sheed explains, “because we would listen to what everybody else was doing and we thrived on not doing what everybody else was doing.” Like their Bankhead brethren, Shop Boyz project a sound and image that appeal to their street comrades but, at the same time, they shun over-the-top vulgarity and shy away from glorifying street life and the trials that accompany it. Other rappers would take the chorus out of that song and do them. It changed the whole way of urban living. “That song made a lot of careers,” says Fat, “not only for the Shop Boyz but other rappers too. By the time their debut album Rock Star Mentality was released via ONDECK Records/Universal Music Group, the Shop Boyz had already inspired an entirely new urban lifestyle and sub-genre of music called “hood rock.” It was a movement that solidified the group as innovative trendsetters. The group’s first hit single secured them numerous accolades including a Grammy Nomination for Best Song By A Group, two ASCAP Awards for Most Played Song of 2007 and Best Selling Ringtone of 2007, a BET Hip Hop Award for Best Track of the Year, and a Vibe Award for Best Performance By A Group. We did ‘Party Like A Rockstar’ just for our neighborhood club, and it took us all over the world.”. “We were totally caught off guard,” says Sheed, “the song spread so far so fast we had to catch up to it. Within four months of its release, “Party Like A Rockstar” set off a frenzy of radio and club activity throughout the southeast and spread like wildfire across the country. Their distinctive, groundbreaking style didn’t go unnoticed.they recorded a bevy of songs, among them the renowned single “Party Like A Rockstar.”. They worked on cars, hustled, did whatever they could to make ends meet and when their work was done for the day, they turned to their true passion: making music.

Cousins Demetrius “Meany” Hardin and Richard “Fat” Stephens grew up with best friend Rasheed “Sheed” Hightower in the notorious Bankhead area of Atlanta, the stomping ground of some of the city’s most successful hip-hop artists (T.I.

Though the success appeared to transpire overnight, Shop Boyz’ rise to fame took many years and continues to progress even still. One day Sheed, Meany and Fat were in their Bowen Homes neighborhood, the next they were swiftly-rising hip-hop stars, headlining shows across the country, and earning a Grammy nomination.

Shop boyz